United Nations:
17 Goals
In 2015, 193 global leaders signed the ‘Sustainable Development Goals’ contract. The aims of this contract were designed to ensure that all people could live productive, vibrant and peaceful lives on a healthy planet by 2030.
Despite this, the 17 global concerns outlined in the contract are speeding towards the point of no return. It's going to take a combined effort between governments, businesses, and the public to achieve them before 2030... but most people have never heard of the 17 Sustainable Development Goals.
If we want to achieve the goals and save the world, that needs to change. And fast.
Target Audience
The initial rollout will be targeted at Australians aged between 16 and 24 and will later expand to other countries.
Insight
Australians are compassionate and love to lend a hand, even when they’re living through challenging times. But with so many charities and worthy causes in the world, compassion fatigue has left the population overwhelmed and unsure of the best way to help.
Strategy
The United Nations can create an interactive mobile and tablet game application that models the 17 Goals, allowing players to tackle one level at a time. This will reduce the overwhelm that is associated with the Goals, transforming them into smaller, easier to manage games that are approachable and easy to understand.
Each level introduces players to information about that particular goal they’re working towards and gives tips as to how one can individually make a contribution.
For example, in the level that works towards environmental betterment, players would receive a tip about removing bottle caps from plastic bottles before putting them in the recycling bin.
Mini games can be played to earn donations made in the player’s name in the style of Free Rice. To help players see the impact they’re making and increase engagement, the game maps will visibly improve as the plater progress through the level, and at the end of each level they’re able to see a final score that summarises the impact they made in the app.
Their scores won't be tallied in points, but will instead be shown through kilograms of garbage collected from the ocean, books sent to schools in impoverished areas, and meals eaten.
This app builds awareness of the 17 Goals and how one can individually make an impact in achieving them. Each level will have opportunities to play for donations, write to politicians, sign petitions, and donate directly to UN-approved charities.
